Barber cuts a deal with Harley Davidson in Nottingham

Nottingham’s newest barber shop, The Dandy Gent, has teamed up with the city’s largest motorcycle dealership, Robin Hood Harley Davidson, to provide big savings on haircuts, beard styling, cool clothing and bike parts!

In this ‘match made in heaven’, Robin Hood Harley Davidson will be including a half-price Dandy Gent poker chip in its motorcycle purchase packs, and The Dandy Gent will be giving away 15% off Harley parts and accessory poker chips to its customers with a taste for the world’s finest motorcycles.

The promotion will herald the start of a new relationship between the Nottingham neighbours, with plans afoot for The Dandy Gent to provide free barbering services at the dealership’s Christmas Party in support of the local Harley Owner’s Group charity – Lincs & Notts Air Ambulance.

Said Ian Jennings, Manager of Robin Hood Harley Davidson, “It’s great to work with local businesses like The Dandy Gent.  Our customers often have a lot in common, so it makes sense to team up whenever we can.”

Ian is getting ready for the exclusive launch of the new Harley Davidson Electric Motorcycle before Christmas. His store will be one of only a handful in the UK to have groundbreaking machine in store for test rides.

“My name will be on the list for a test ride for sure.” said Dandy Gent founder, Shane O’Shaughnessy.  Both Shane and Nottingham Manager, Sarah are keen Harley riders and advocates of the iconic brand.

Details of the Christmas party and the launch of the new Harley Davidson Live Wire will be shared on The Dandy Gent’s Instagram and Facebook pages soon.

Pictured above; Robin Hood’s Ian Jennings (right) and Dandy Gent Barber, Stu ‘Art’ Parker roll the dice on this first joint venture.

 

Ladies of The Dandy Gent

Lauren Pell is one female in a very male dominated environment – but no complaints here, as her role is Senior Barber at one of the UK’s busiest and best traditional barber shop groups – The Dandy Gent.

Lauren started working as a barber apprentice in 2016, she served her apprenticeship directly under The Dandy Gent’s founder and owner of its three shops – Shane O’Shaughnessy, and has fast-tracked her career through sheer determination to succeed.

“I did every job before falling in love with barbering – from bar work to retail – since I started cutting hair, I’ve never looked back.”

Just 3 years from starting, and at the age of 32, Lauren is now one of The Dandy Gent’s most popular Senior Barbers, working in a team with a combined 100+ years’ experience.

“I love my work, and the team I work with,” said Lauren. “We have a lot of fun, but take our business very seriously.” She explained.

“It takes a certain character to hold my own, surrounded by these boys – but it’s all in good fun. I’m working with some very talented barbers here and there’s a lot of mutual respect that keeps the relationships healthy. “

For now, Lauren enjoys her work in one of the most successful barber shops in the UK – and that’s no idle boast.

“We are second-to-none in the East Midlands, certainly,” explains Shane. “And our consistently impressive reviews speak volumes about Lauren and the whole team. I’m very proud of them all.”

Although Lauren is one of just two female barbers in the unashamedly promoted ‘traditional’ barber shop brand, The Dandy Gent has two more ‘savvy women’ in its ranks.

Sherri O’Shaughnessy, Shane’s wife and co-founder of The Dandy Gent, who hand-makes every single item in a range of over 25 grooming products, sold through the company’s three shops, website and to trade customers worldwide – and Marketing Manager, Sarah Monsoon who has been instrumental in the growth of the brand over the last four years and now runs the latest Dandy Gent barbershop to open in Nottingham.

“Lauren, Sarah and Sherri are all shining stars at The Dandy Gent, I value every one of them very highly – but don’t tell them I said that.” Smiles Shane.

Does your hairstyle suit your face?

“A quality haircut can give you greater self-confidence, attract admiration – and bring you good fortune – It’s a fact!” 

A bold claim from Shane, who’s confident swagger shows he has utter belief in the power of the barber. “But,” he adds firmly, “It’s important to understand which style will best suit your own face, not the face of, say, a guy you saw in a magazine.”

When confronted with the question ‘what will it be today?’ Shane urges you to talk to your barber about your preferred style – or the look you want to achieve – forearmed with a little knowledge of your own.

Says Shane “Everybody has one of six common face-shapes – and you really should use your hairstyle to balance the face, frame it – or even disguise any aspect you might not be happy with.”

“If necessary, a quality barber will always talk to you about adjustments to your chosen style with your face shape in mind.

But there are still many who will give you exactly what you ask for, without question – which could be a disaster for your look.”

Identify your face shape – key features

Look at yourself in the mirror with your hair combed back off of your face. Use a bar of soap to trace the outline of your head and face on the mirror – then stand back and consider; is the shape square, triangle, round, oval, oblong or diamond?

Square
Your forehead and jawline are roughly the same width, and the angle of the jaw is sharp, with a square chin. Celebrity squares: Brad Pitt, David Beckham, James Dean and Arnold Schwarzenegger.

Triangle
You have a wide forehead and cheekbones and a pointed chin. Your face can be any length. Triangular celebs: Justin Timberlake and Ryan Gosling.

Round
You have prominent rounded cheeks with equal width and length of your face and the angle of your jaw is soft. All-round stars: Jack Black and Elijah Wood.

Oval
You have a slightly rounded jaw and a wider forehead than jawline. The Oval face is said to resemble an egg shape. Ovalteens: George Clooney and Jude Law

Oblong
Your face is longer than it is wide with often rounded jawline. Oblong faces are longer than the oval face but more proportioned in width. Long-face legends: Ben Affleck, Kiefer Sutherland, Elvis Presley

Diamond
Narrow forehead and jawline with cheekbones the widest point. The chin is pointed. Pure diamonds: Johnny Depp and Dane Cook

New App goes live

To coincide with the opening of the Nottingham branch, all three shops have switched booking system, created by Notts-based software developer Nearcut. 

“The new App provides a much better experience for our customers, which is what we are constantly striving to achieve. Making this company-wide change at this point in time seems perfect timing!” Concluded Shane.

To download the new App, go to your device’s App Store and search ‘The Dandy Gent’, following a quick registration process, you can book 24/7 and get reminders, cancellation offers and receive notification of offers and news.

New shop in Notts launched

The Dandy Gent team is proud to announce the opening of its third traditional barber shop, this time in the heart of Nottingham’s Southside.

‘The Dandy Gent at Hopkinson’ is just a few steps from Nottingham’s busy train station on the first floor of Hopkinson Vintage & Antique Centre, home of Hops Coffee House and Bar.

“We’re now up and running in Nottingham – and it’s proving a red-hot location with heaps of potential.” Explains owner and founder of Derby’s premier barbershop group, Shane O’Shaughnessy.

“Hopkinson is a popular venue for anyone with a love of all things vintage and, thanks to the bar and coffee house downstairs, it’s a very busy meeting place and stop-off for many – including train travellers, shoppers and local workers.

Opening a barber shop here is a natural fit and bookings are steadily growing in momentum.” he continued.

The new Nottingham shop is initially open on Monday to Saturday from 10.30am-6pm and will expand hours as demand increases. Three of The Dandy Gent’s popular barbers; Senior Barbers, Austin Roots and Callum Reed and Barber, Stu Parker, are currently based in the Nottingham shop, with Shane and Manager, Sarah, on the lookout for two new experienced barbers to join the team.

Franchise First for The Dandy Gent

Founder of renowned barbershop brand The Dandy Gent, Shane O’Shaughnessy, has announced that recently promoted Senior Barber, Shaun Hoolan, has become the Derby-based company’s first-ever franchisee – taking over ownership of the five-year-old Dandy Gent branch on Nuns Street.

“I’m excited, of course, this is a great opportunity and The Dandy Gent is a fantastic brand to be a part of.” Said Shaun. “I love my work at the shop – and all that it entails – and was blown away when Shane offered me the franchise.

Continued Shaun, “There are no plans for major changes to the shop. In fact, Shane and I will be working closer than ever now, to ensure that The Dandy Gent brand keeps moving forward and growing in stature.”

Said Shane, “Shaun is a fine ambassador for The Dandy Gent brand and has an instinctive head for business. His management, and now ownership, of the Nuns Street shop was a natural progression and allows me to concentrate more of my time on growing the Irongate shop and development of new grooming products.”

This year has already seen The Dandy Gent’s range of traditional grooming products increase dramatically, with the launch of two new beard oil fragrances, a new beard balm and two colognes. In addition, the Irongate branch of The Dandy Gent is currently undergoing works to increase barber capacity from 4 to 7 permanent staff.

“Both sides of the business are thriving due to a lot of hard work and ambition” Continued Shane. “We will carry on growing the patronage of both barbershops together and – with the massive help from my wife Sherri – the manufacture and sales of some of the world’s finest grooming products.”

See the full range of The Dandy Gent traditional grooming products here.

Pictured, top: Shaun the first franchisee for The Dandy Gent, outside his Nuns Street barbershop and his adjoining shop, Hideaway Vintage Clothing.

Grooming essentials for gents

The growth of men’s interest in fine grooming is never more evident than when you spend just five minutes in Derby’s most talked about barbershop, The Dandy Gent. Here are the essentials to a fine daily regime, from Master Barber, Shane O’Shaughnessy, its owner and founder.

A superior shave
Invest in a good weighty razor and quality blades. Always use shaving oil to soften the skin and hair, then a quality shaving cream or soap to aid a close, smooth shave. Finish with a splash of cold water and massage in a good re-hydration gel. Using the right products will stop dryness, redness, rashes and burning – guaranteed!

Feed the Beard
Bearded gents – massage in a few drops of beard oil to soften your hair and reduce redness and inflammation of your skin around the follicle.

If it’s more control you’re looking for, get the same conditioning benefits from our beard balm.

Facial-fuzz once-over
Check your face, neck, brows, ears, nose and throat for any fuzz, strays and hair growth that are blurring your lines. Pluck, shave or trim as needed – or ask your barber to help.

Our barbers will line out your face, neck and chin for an extra-sharp finish, if that’s the look you’re after.

Moisturise
Whatever the time of year, invest in a good light moisturiser with a Sun Protection Factor of 15. Drink plenty of water throughout the day too, and hydrate from within!

For the best advice on your grooming regime, always talk to your Dandy Gent barber – that’s what we’re here for!